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20秋《英语商务通论》作业2

阅读:19 更新时间:2020-11-07 16:28:04

20秋《英语商务通论》作业2


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1.The major forms of NTB are___.
A.quotas
B.voluntary export quotas
C.foreign exchange control
D.state monopoly
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2.The most common channels of distribution are___.
A.wholesalers
B.retailers
C.agent
D.brokers
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3.Tools that are commonly used for promotion are :
A.dvertising
B.sales promotion
C.personal selling
D.public relations
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4.When identifying market segments, marketers look at some variables, the most common being :
A.Geographic
B.Demographic
C.Psychographic
D.Product-use
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5.Being a sole proprietor does not mean you are free from problems. There are some of the disadvantages as ___.
A.unlimited liability
B.limited access to capital
C.limited managerial expertise
D.easy keep operational and financial secrecy
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6.In order for a document to be a negotiable instrument, it must contain several characteristics:
A.it must be in writing and signed by the maker ordrawer
B.it must contain an unconditional promise or order to pay a specific sun of money
C.payment must be made on demand or at a definite future date
D.it must be payable to order or to bearer
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7.Consumer products can be further classified into___.
A.convenience goods
B.shopping goods
C.specialty goods
D.industrial goods
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8.Frederick Herzberg and his associates put forward a theory called the two-factor theory,including___.
A.hygienic factors
B.motivating factors
C.security factors
D.social factors
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9.According to its attributes, property can be classified into ___.
A.tangible real property
B.intangible personal property
C.intellectual property
D.material property
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10.There are two types of advertising___.
A.product advertising
B.institutional advertising
C.indoor advertising
D.outdoor advertising
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1.A check is essentially an order instructing the bank to pay a given sun to a designated person or firm.
A.错误
B.正确
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2.A completely foreign-owned enterprise is independent in decision-making and can take all the profits it makes.
A.错误
B.正确
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3.Multinational corporations (MNCs) are the highest form for organizing international business.
A.错误
B.正确
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4.Well-administered appraisals are very important to human resources development, because they provide systematic and regular feedback to both the employer and the employees about how well the latter perform.
A.错误
B.正确
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5.Money acts as a unit of account because we can use it to measure the relative value of goods and services.
A.错误
B.正确
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6.Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.
A.错误
B.正确
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7.Securities markets can be divided into primary and secondary markets.
A.错误
B.正确
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8.A firm should give its new employees proper orientation and help them adapt to the new environment.
A.错误
B.正确
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9.It is generally agreed that the first revealing studies on human relations were made between 1932 and 1943 at the Hawthorne Works Plant of the Western Electric Company.
A.错误
B.正确
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10.Current ratio and quick ratio are two of the most common ratios used to analyze a firm’s short-term or liquidity position.
A.错误
B.正确
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